American Girl’s new flagship store to “Rock The Block” at Rockefeller Plaza

Taking a trip to New York City this holiday season?

On November 11, American Girl Place New York is opening its doors for the first time at its new 75 Rockefeller Plaza location. American Girl’s 40,000-square-foot New York flagship store will features several new experiences, including

  • A girl-and-doll salon
  • Customized party options in the CafĂ©
  • A Content Hub showcasing the company’s movies and videos
  • Plus, opportunities for girls to be their own doll designers.

To celebrate the debut of its newest location, American Girl is partnering with the New York Public Library to support its mission of inspiring lifelong learning, advancing knowledge, and strengthening communities. Kicking things off in November, American Girl is donating $1 million worth of its best-selling character books to the library in celebration of National Family Literacy Month.


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